Air New Zealand Limited
Is a scheduled passenger airline based in Auckland, New Zealand, and the national flag carrier. Its focus is on Australasia and the South Pacific, with services to Europe, North America and Asia, and it is a Star Alliance member. Its main hub is Auckland Airport.
History
Air New Zealand began as TEAL (Tasman Empire Airways Limited) in 1940, operating Short Empire flying boats on trans-Tasman routes. With the introduction of the DC8-52 in 1965, TEAL became Air New Zealand. In 1978, the domestic National Airways Corporation (NAC) and its subsidiary Safe Air were merged into Air New Zealand to form a single national airline.
Brand
On 27 March 2006, Air New Zealand embarked on a changeover to a new brand identity, involving a new Zambesi-designed uniform, new logo, new colour scheme and new look check-in counters and lounges.
The new uniforms feature a colour palette mirroring the greenstone, teal, schist and slate hues of New Zealand, sea and sky (a Māori motif created by Derek Lardelli) fabric woven from merino wool, and curves inspired by the koru.
A greenstone colour replaces the blue Pacific Wave colour, inspired by the colour of the pounamu, the prized gemstone found in New Zealand. The Air New Zealand Koru will be woven through all Air New Zealand's signage and products.
Air New Zealand began as TEAL (Tasman Empire Airways Limited) in 1940, operating Short Empire flying boats on trans-Tasman routes. With the introduction of the DC8-52 in 1965, TEAL became Air New Zealand. In 1978, the domestic National Airways Corporation (NAC) and its subsidiary Safe Air were merged into Air New Zealand to form a single national airline.
Brand
On 27 March 2006, Air New Zealand embarked on a changeover to a new brand identity, involving a new Zambesi-designed uniform, new logo, new colour scheme and new look check-in counters and lounges.
The new uniforms feature a colour palette mirroring the greenstone, teal, schist and slate hues of New Zealand, sea and sky (a Māori motif created by Derek Lardelli) fabric woven from merino wool, and curves inspired by the koru.
A greenstone colour replaces the blue Pacific Wave colour, inspired by the colour of the pounamu, the prized gemstone found in New Zealand. The Air New Zealand Koru will be woven through all Air New Zealand's signage and products.
Website: http://www.airnewzealand.co.nz/
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